Traore & Co. is a Gambian trading house connecting global supply with local markets — importing, sourcing and distributing quality goods across The Gambia and the wider Senegambian region.
Sourcing quality goods from global suppliers into the Gambian market.
Reliable supply chain and last-mile delivery to retail and wholesale.
Selling in at scale, and direct to consumers through trusted channels.
Market entry, sourcing and distribution advisory for brands & partners.
Traore & Co. Limited is a Gambian company operating across trading, commerce and consultancy. We import, export, source, distribute and trade a broad range of goods — from fast-moving consumer goods and food to apparel, textiles, electronics and general merchandise.
We act as an umbrella for multiple trading and advisory activities, with the flexibility to buy, sell, source, represent and advise on commercial opportunities across The Gambia and the wider Senegambian region. Headquartered in Fajara, KMC, The Gambia, our strength is the bridge we build between international manufacturers and local markets — backed by supply-chain reliability and on-the-ground know-how.
Whether you are a brand seeking representation, a retailer building your shelves, or a partner exploring the Gambian market, we make trade work.
From the factory floor to the retail shelf, we manage every link — so our partners can focus on growth.
Sourcing and bringing in quality products from international suppliers, and facilitating export of local goods.
Logistics coordination, warehousing and last-mile delivery that keeps products moving and shelves stocked.
Selling in to retailers and HORECA at scale, and reaching consumers directly through trusted retail channels.
Vendor sourcing, negotiation and procurement — finding the right products at the right landed cost.
Representing international manufacturers and brands, building their market presence in The Gambia.
Market entry, distribution strategy, retail development and trade advisory for businesses entering the region.
Our diversified model lets us move across categories and respond to where the market demand is.
Juices, drinks and fast-moving consumer goods.
Staples, groceries and everyday household products.
Clothing, fashion items, textiles and accessories.
Consumer electronics, accessories and gadgets.
Imported and locally sourced commercial goods.
Agency and market-linkage for global brands.
West Africa’s first commercially made baobab juice — and a range of nutrient-dense natural juices with no preservatives and no colourings. Real regional nutrition, made in West Africa, at a fair price. (Our 100% Orange is also made with no added sugar.)
A bright, 100% pure orange juice from concentrate — no added sugar, no preservatives, no colourings. Available in 1L & 200ml.
Our hero — made with organic baobab, fruit of the iconic African baobab tree. No colourings, no preservatives. Available in 1L & 200ml.
A tangy, characterful tamarind juice with a distinctive twist. No colourings, no preservatives. Available in 1L & 200ml.
NOS SABOR is produced by Tecnicil Indústria — Cape Verde's most awarded beverage maker since 1998 and the company behind household brands such as Trindade water. A quarter-century pedigree of quality, now on Gambian shelves.
Supermarkets, corner shops, HORECA and distributors — let's get the range on your shelves.
We combine international sourcing discipline with deep local insight — so your products reach the right shelves at the right price.
From sourcing and landed-cost costing to distribution and retail — one accountable partner across the chain.
On-the-ground understanding of pricing, channels and demand across The Gambia.
Disciplined logistics, customs clearance and inventory management you can count on.
A multi-sector model and openness to joint ventures, agency and co-investment.
Stock NOS SABOR and our growing range of imported goods. Competitive wholesale terms and dependable resupply.
Become a stockistLet us represent, distribute and grow your brand in The Gambia — from market entry to shelf presence.
Partner with us
Leading Traore & Co.'s mission to bridge global supply with the Gambian market — from sourcing and distribution to building lasting trade partnerships.
Whether you're a retailer, a supplier, or exploring the Gambian market — we'd love to hear from you.
Garba Jahumpa Rd, Fajara
KMC, The Gambia
Traore & Co. Limited
Registered in The Gambia
We'll get back to you shortly. For urgent enquiries, reach us on WhatsApp.